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Division of Advertising Practices
Bureau of Consumer Protection
The
Division of Advertising Practices protects consumers from deceptive and
unsubstantiated advertising. Its law enforcement activities focus on:
- Tobacco and alcohol
advertising, including monitoring for unfair practices or deceptive
claims, and reporting to Congress on cigarette and smokeless tobacco
labeling, advertising, and promotion.
- Advertising claims for
food and over-the-counter drugs, particularly those relating to
nutritional or health benefits of foods and safety and effectiveness
of drugs or medical devices.
- Performance and
energy-savings claims made for energy-related household and automotive
products.
- Environmental performance
claims made for consumer products, including claims that products are
environmentally safe, ozone-friendly, or biodegradable.
- Infomercials, long-form
(30-minute) broadcast advertising, to ensure that both the format and
content of programs are non-deceptive.
- General advertising at the
national and regional level, particularly advertising making objective
claims that are difficult for consumers to evaluate.
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